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Covering AI in commerce since 2024

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In-depth coverage of AI in commerce, retail technology, and e-commerce innovation.

Showing 61–68 of 68 articles

Automation

GPT-4o: What the Omni Model Means for Commerce

OpenAI's new model processes text, audio, and images natively in a single pass. The voice demos got all the coverage. The more interesting story for retail is narrower and more actionable.

20 May 2024·6 min read
Analytics

RTS 2024 and the Enterprise–Mid-Market Divide

RTS 2024 brought the UK retail technology industry together at Olympia London for two days. The AI conversation dominated — but the gap between what enterprise retailers were describing on stage and what the mid-market majority could realistically deploy was the more interesting story.

26 April 2024·4 min read
Ai Personalization

Amazon Rufus and the Product Content Reckoning

Amazon's new AI shopping assistant is imperfect and occasionally baffling. It's also probably the most commercially significant thing to happen to product discovery in years. Not because of what it does now, but because of what it implies about product content strategy.

8 April 2024·5 min read
Analytics

Easter Is an AI Commerce Test Run. Most Retailers Miss It.

Easter is one of the bigger seasonal retail events in the UK calendar, and one of the most technically demanding for ecommerce teams — compressed timeframes, perishable stock, and demand patterns that are both predictable and notoriously hard to get exactly right. It's a good stress test for AI planning tools.

2 April 2024·5 min read
Analytics

What Northern Ecommerce Really Thinks About AI

Manchester Digital's Ecommerce Conference 2024 filled a room at No.1 Circle Square with Northern practitioners rather than vendors. The AI conversation that followed was more honest for it.

25 March 2024·4 min read
Payments

Pay360 2024: How Payments Found Its AI Footing

Pay360 2024 brought the UK payments community to ExCeL London. AI was on the agenda — but the conversation was less about transformation and more about where AI is actually earning its keep in the plumbing of financial infrastructure. Which, it turns out, is everywhere.

14 March 2024·5 min read
Ai Personalization

Klarna's AI Customer Service Numbers

When Klarna revealed its AI assistant had handled 2.3 million customer conversations in a single month, the industry took notice. The story behind the numbers is worth examining carefully.

4 March 2024·6 min read
Automation

NRF 2024: AI Stops Being Optional

Reading the coverage out of New York in January 2024, one thing was clear: generative AI had stopped being a theme at retail's biggest annual gathering and had become the whole conversation.

22 January 2024·7 min read
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