ONS puts UK retail AI adoption at 17%. India, Singapore and China sit at 50–59% on the equivalent IBM measure. The headline gap is real, and the story underneath it is more interesting than the headline.
NVIDIA and SAP's Sapphire collaboration gives enterprise AI agents what they've been missing: the governance infrastructure to actually act, not just advise.
LLMs are genuinely changing how recommendation engines work. UK shoppers are using AI tools in growing numbers. Most of them can't name a single experience that impressed them. That gap is the story.
This week's biggest stories in AI and commerce: Amazon's checkout-free expansion gathers pace, Shopify Magic reaches all merchants, and the EU's algorithmic pricing net draws tighter.
As fraudsters adopt AI tools, payment providers and retailers are deploying increasingly sophisticated machine learning to protect transactions. Neither side is winning decisively, but the data advantage currently sits with the defenders.
In January 2024, NRF was full of AI announcements and cautious optimism. In May 2026, the infrastructure is built, the first data is in, and the picture is (like most things in commerce) more complicated than the enthusiasts or the sceptics predicted. Here's my honest read.
The pandemic exposed what many already suspected: historical data is a terrible oracle. Here's what the modern forecasting stack looks like for UK retailers who've moved beyond it.
After years of underwhelming chatbot experiences, AI-powered conversational commerce is finally delivering on its promise. Here's what's changed, and what the numbers actually say.
Amazon, Meta, Microsoft, Salesforce, and Stripe joined the Universal Commerce Protocol Tech Council on 24 April 2026. The agentic commerce infrastructure layer is no longer a conversation. It is a governance body.
Tilt launched Snap in April 2026, an AI feature that creates product listings from live video in under a second. Early testing shows a 47% uplift in sell-through rate. The mechanism is less glamorous than it sounds, and more interesting than the headline suggests.
AI-powered loyalty programmes in 2026 can predict churn 60 days out, personalise incentives at the individual level, and adjust offers in real-time based on behavioural signals. Marks & Spencer, Tesco and Boots are already doing versions of this. The results are meaningful. The questions about data and consent are overdue.
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