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OpenAI is taking a bidding market inside ChatGPT to 31 European countries. On its own availability table, British advertisers can already buy into it and none of those 31 can.

Sainsbury's named a head for its AI Centre of Excellence on the Wednesday, then suspended facial recognition alerts at one store on the Monday. Its defence points straight at the safeguard.

A domestic week. While the quarter argued about shopping agents, three UK retailers quietly spent it building AI into their own estates instead of renting someone else's.

A quiet week with a clear shape. Discovery has moved to the agent, but only 7% of UK shoppers think the delivery promise is being kept. The genuine developments of the week were all at the loading dock.

New Vercel and World Retail Congress research says 43% of UK shoppers would switch retailer for better on-site AI. The same data shows AI has changed how Britain finds products far more than how it buys them.

AI-generated product imagery is the AI-commerce use case with a real, measured payoff right now: SCAYLE STUDIOS cut ABOUT YOU's photo costs ~90% and lifted GMV 9.2%. But it lands the week the EU's AI-content rules bite, against Britain's deep distrust of AI in fashion, and inside an unfinished argument about models, jobs and disclosure.

Everyone spent the week building the buy-side for AI agents: a UK sandbox, fresh payment rails, an off-the-shelf assistant, a cart inside ChatGPT. Then CI&T and Morrisons showed what UK shoppers actually did with it.

AI chatbots get a fact wrong about 64% of UK high-street retailers. That, the shelf robots, and Gap's 'mindset beats mandate' study defined the week.

Britain is one of the heaviest AI-shopping markets and the most sceptical. The same week, the industry and the FCA agreed the rulebook, not the tech, is the holdup.

Two UK studies say shoppers won't hand AI the wallet. The same week, Visa proved an agent could pay and be safely accepted at both ends of the transaction.

Three UK studies say shoppers won't hand AI the wallet. The supply side spent the week laying rails anyway, and fencing Britain out.

A quiet, supply-side week: two teams rebuilding the store for agents, a beauty industry betting on trust, and Britain finally getting a tipping point.