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    <title>LLCommerce – AI in Commerce</title>
    <link>https://llcommerce.co.uk</link>
    <description>In-depth coverage of artificial intelligence in commerce. Analysis, insights, and news for retail technology leaders.</description>
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    <copyright>LLCommerce 2026</copyright>
    <lastBuildDate>Mon, 18 May 2026 11:39:05 GMT</lastBuildDate>
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      <title><![CDATA[Mind the Gap: How Britain Compares to Asia on AI Commerce Adoption]]></title>
      <link>https://llcommerce.co.uk/articles/east-west-ai-ecommerce-divide</link>
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      <pubDate>Sat, 16 May 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[ONS puts UK retail AI adoption at 17%. India, Singapore and China sit at 50–59% on the equivalent IBM measure. The headline gap is real, and the story underneath it is more interesting than the headline.]]></description>
      <category>analytics</category>
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      <title><![CDATA[NVIDIA Gets Its Claws In]]></title>
      <link>https://llcommerce.co.uk/articles/nvidia-sap-agentic-commerce</link>
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      <pubDate>Sat, 16 May 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[NVIDIA and SAP's Sapphire collaboration gives enterprise AI agents what they've been missing: the governance infrastructure to actually act, not just advise.]]></description>
      <category>automation</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
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      <title><![CDATA[AI Personalisation in E-commerce: Where Things Actually Stand in 2026]]></title>
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      <pubDate>Sun, 10 May 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[LLMs are genuinely changing how recommendation engines work. UK shoppers are using AI tools in growing numbers. Most of them can't name a single experience that impressed them. That gap is the story.]]></description>
      <category>ai-personalization</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
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      <title><![CDATA[AI Commerce Weekly: May 2026 Roundup]]></title>
      <link>https://llcommerce.co.uk/articles/ai-commerce-weekly-may-2026</link>
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      <pubDate>Sat, 09 May 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[This week's biggest stories in AI and commerce: Amazon's checkout-free expansion gathers pace, Shopify Magic reaches all merchants, and the EU's algorithmic pricing net draws tighter.]]></description>
      <category>analytics</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
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      <title><![CDATA[Inside the Autonomous Warehouse]]></title>
      <link>https://llcommerce.co.uk/articles/warehouse-robots-autonomous-future</link>
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      <pubDate>Fri, 08 May 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[Three generations of warehouse automation in a decade. The hardware is almost secondary now. It's the software doing the heavy lifting.]]></description>
      <category>automation</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
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      <title><![CDATA[AI vs Fraud: The Arms Race in Detection]]></title>
      <link>https://llcommerce.co.uk/articles/fraud-detection-ai-arms-race</link>
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      <pubDate>Tue, 05 May 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[As fraudsters adopt AI tools, payment providers and retailers are deploying increasingly sophisticated machine learning to protect transactions. Neither side is winning decisively, but the data advantage currently sits with the defenders.]]></description>
      <category>payments</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
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      <title><![CDATA[Two Years of AI Commerce: An Honest Assessment]]></title>
      <link>https://llcommerce.co.uk/articles/two-years-ai-commerce-honest-assessment</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/two-years-ai-commerce-honest-assessment</guid>
      <pubDate>Mon, 04 May 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[In January 2024, NRF was full of AI announcements and cautious optimism. In May 2026, the infrastructure is built, the first data is in, and the picture is (like most things in commerce) more complicated than the enthusiasts or the sceptics predicted. Here's my honest read.]]></description>
      <category>analytics</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
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      <title><![CDATA[AI and the New Demand Forecasting Stack]]></title>
      <link>https://llcommerce.co.uk/articles/demand-forecasting-ai-retail</link>
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      <pubDate>Fri, 01 May 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[The pandemic exposed what many already suspected: historical data is a terrible oracle. Here's what the modern forecasting stack looks like for UK retailers who've moved beyond it.]]></description>
      <category>supply-chain</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
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      <title><![CDATA[Conversational Commerce Comes of Age: Beyond the Chatbot Hype]]></title>
      <link>https://llcommerce.co.uk/articles/conversational-commerce-chatbots</link>
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      <pubDate>Tue, 28 Apr 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[After years of underwhelming chatbot experiences, AI-powered conversational commerce is finally delivering on its promise. Here's what's changed, and what the numbers actually say.]]></description>
      <category>ai-personalization</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
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      <title><![CDATA[The UCP Tech Council Just Got Serious]]></title>
      <link>https://llcommerce.co.uk/articles/commerce-live-2026-platform-ai</link>
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      <pubDate>Mon, 27 Apr 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[Amazon, Meta, Microsoft, Salesforce, and Stripe joined the Universal Commerce Protocol Tech Council on 24 April 2026. The agentic commerce infrastructure layer is no longer a conversation. It is a governance body.]]></description>
      <category>automation</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
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      <title><![CDATA[Tilt's Snap: What AI Is Actually Doing for Live Commerce]]></title>
      <link>https://llcommerce.co.uk/articles/live-commerce-ai-tilt-snap</link>
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      <pubDate>Mon, 20 Apr 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[Tilt launched Snap in April 2026, an AI feature that creates product listings from live video in under a second. Early testing shows a 47% uplift in sell-through rate. The mechanism is less glamorous than it sounds, and more interesting than the headline suggests.]]></description>
      <category>ai-personalization</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
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      <title><![CDATA[AI Loyalty in UK Retail: Beyond the Points Card]]></title>
      <link>https://llcommerce.co.uk/articles/ai-loyalty-retention-2026</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/ai-loyalty-retention-2026</guid>
      <pubDate>Mon, 13 Apr 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[AI-powered loyalty programmes in 2026 can predict churn 60 days out, personalise incentives at the individual level, and adjust offers in real-time based on behavioural signals. Marks & Spencer, Tesco and Boots are already doing versions of this. The results are meaningful. The questions about data and consent are overdue.]]></description>
      <category>ai-personalization</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
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      <title><![CDATA[The Three Structural Reasons Retailers Are Resisting AI]]></title>
      <link>https://llcommerce.co.uk/articles/retailer-ai-backlash-2026</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/retailer-ai-backlash-2026</guid>
      <pubDate>Mon, 06 Apr 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[eMarketer flagged in early 2026 that retailer pushback could cloud the year's AI progress. The pushback is real, but the reasons behind it are more specific than AI fatigue. Three structural concerns, from retailers who understand the technology well enough to see the problem.]]></description>
      <category>analytics</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
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    <item>
      <title><![CDATA[Adobe's 42% AI Conversion Advantage Needs Context]]></title>
      <link>https://llcommerce.co.uk/articles/ai-conversion-rates-2026</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/ai-conversion-rates-2026</guid>
      <pubDate>Mon, 30 Mar 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[Adobe's March 2026 data shows AI-referred traffic converting 42% better than non-AI channels. That's a record, and a number that needs careful interpretation: selection effects, early adopter behaviour, and the specific nature of AI-mediated discovery all shape what it means for your planning.]]></description>
      <category>analytics</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
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    <item>
      <title><![CDATA[TikTok Shop's $15.8 Billion Year: No Longer a Niche Play]]></title>
      <link>https://llcommerce.co.uk/articles/tiktok-shop-15-billion-2025</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/tiktok-shop-15-billion-2025</guid>
      <pubDate>Mon, 23 Mar 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[TikTok Shop's 2025 full-year US GMV came in at $15.82 billion — up 108% year-on-year. The global figure was $64.3 billion. The AI recommendation engine driving that growth isn't a feature; it's the entire product. Brands that still haven't engaged with social commerce are running out of comfortable reasons not to.]]></description>
      <category>analytics</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
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      <title><![CDATA[AI in Physical Retail: What's Actually Working in 2026]]></title>
      <link>https://llcommerce.co.uk/articles/ai-physical-retail-reality-2026</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/ai-physical-retail-reality-2026</guid>
      <pubDate>Mon, 16 Mar 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[Smart carts, autonomous checkout, computer vision for shelf intelligence, inventory robots. All have had conference moments. In early 2026, some are scaling. Some are quietly struggling to find their use case outside the pilot environment. The UK high street has a specific lens on this.]]></description>
      <category>automation</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
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      <title><![CDATA[Ecommerce's Structural Reset: What's Actually Happening]]></title>
      <link>https://llcommerce.co.uk/articles/ecommerce-structural-reset-2026</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/ecommerce-structural-reset-2026</guid>
      <pubDate>Mon, 09 Mar 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[Digital Commerce 360 described early 2026 as a 'structural reckoning' for ecommerce. AI-powered shopping, agentic purchasing, tariff disruption, and zero-click search hitting simultaneously. The cumulative effect isn't incremental — it's a different operating environment. Here's how I'm thinking about it.]]></description>
      <category>analytics</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
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      <title><![CDATA[Building for the Agent Era: Notes from Vercel London]]></title>
      <link>https://llcommerce.co.uk/articles/vercel-agent-era-london</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/vercel-agent-era-london</guid>
      <pubDate>Thu, 05 Mar 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[I spent an evening at The Lookout in Bishopsgate listening to Vercel's CPO, ElevenLabs, M&S, and Virgin Media O2 talk about building for the agent era. The view from the 50th floor was spectacular. The ideas were harder to shake.]]></description>
      <category>analytics</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
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    <item>
      <title><![CDATA[Alibaba's Accio Work Is Worth a Proper Look]]></title>
      <link>https://llcommerce.co.uk/articles/alibaba-accio-work-sme-agentic</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/alibaba-accio-work-sme-agentic</guid>
      <pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[Accio Work, launched by Alibaba International on 23 March 2026, is an enterprise AI agent platform built specifically for SMEs. No-code, multi-agent, and claiming to build an online store in 30 minutes. The adoption rate is real. What it actually means for smaller UK businesses is a more interesting question.]]></description>
      <category>automation</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[True 1:1 Personalisation Is Here. Here Is What It Looks Like.]]></title>
      <link>https://llcommerce.co.uk/articles/true-personalisation-2026</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/true-personalisation-2026</guid>
      <pubDate>Mon, 23 Feb 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[True one-to-one personalisation (not segments, not 'customers like you') is in production at scale in early 2026. The infrastructure is real. The results are real. So are the questions about data, consent, and where helpful ends and uncomfortable begins.]]></description>
      <category>ai-personalization</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[LLMs.txt: A Year On, Is It Actually Working?]]></title>
      <link>https://llcommerce.co.uk/articles/llms-txt-one-year-on</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/llms-txt-one-year-on</guid>
      <pubDate>Thu, 19 Feb 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[Jeremy Howard proposed LLMs.txt in September 2024 as a way for websites to communicate with AI crawlers. By October 2025, 844,000 sites had implemented it. The major AI crawlers are still largely ignoring it. So where does that leave us?]]></description>
      <category>discovery</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
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    <item>
      <title><![CDATA[AI Fraud in 2026: The Honest State of Play]]></title>
      <link>https://llcommerce.co.uk/articles/ai-fraud-state-of-play-2026</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/ai-fraud-state-of-play-2026</guid>
      <pubDate>Mon, 16 Feb 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[AI-powered fraud in early 2026 isn't the high-volume, low-effort credential stuffing of five years ago. It's fewer attacks, smarter attacks, and attacks that are genuinely harder to distinguish from legitimate behaviour. The industry isn't losing — but it's not comfortable either.]]></description>
      <category>payments</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[Zero-Click Search Is Here. What Retailers Should Do Next.]]></title>
      <link>https://llcommerce.co.uk/articles/zero-click-search-retail-strategy</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/zero-click-search-retail-strategy</guid>
      <pubDate>Mon, 09 Feb 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[Google AI Overviews now appear on 48% of searches, with an average zero-click rate of 83% when they do. Between 58% and 68% of all Google searches now end without a click. The organic traffic model that UK retailers have relied on for fifteen years is structurally broken. Here's how to think about that.]]></description>
      <category>discovery</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[Will Consumers Let AI Buy Things for Them? The Data Is In.]]></title>
      <link>https://llcommerce.co.uk/articles/consumer-trust-agentic-checkout</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/consumer-trust-agentic-checkout</guid>
      <pubDate>Mon, 02 Feb 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[Only 39% of Americans trust AI agents to make everyday purchases on their behalf. That sounds like a problem for agentic commerce. Look more closely and it's more interesting than that: trust is real, category-dependent, and building along a predictable path.]]></description>
      <category>automation</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
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    <item>
      <title><![CDATA[AI Content at Scale: When Good Enough Isn't]]></title>
      <link>https://llcommerce.co.uk/articles/ai-content-quality-problem</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/ai-content-quality-problem</guid>
      <pubDate>Mon, 26 Jan 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[AI-generated product content is now standard for large catalogues. The tooling works. The quality variance is the problem nobody planned for, and on a 50,000-SKU catalogue, even a 1% error rate is 500 wrong product descriptions.]]></description>
      <category>discovery</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
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    <item>
      <title><![CDATA[What Supply Chain AI Did When the Tariffs Hit]]></title>
      <link>https://llcommerce.co.uk/articles/ai-supply-chain-tariff-disruption</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/ai-supply-chain-tariff-disruption</guid>
      <pubDate>Mon, 19 Jan 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[When the tariff announcements landed in early 2026, retailers who'd invested in AI-powered supply chain tools had a different experience than those who hadn't. The gap wasn't in the headlines. It was in the operational response time.]]></description>
      <category>supply-chain</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
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    <item>
      <title><![CDATA[AI Traffic Is Up 393%. Most Retail Sites Can't Read It.]]></title>
      <link>https://llcommerce.co.uk/articles/ai-traffic-surge-retail-readiness</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/ai-traffic-surge-retail-readiness</guid>
      <pubDate>Mon, 12 Jan 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[Adobe's Q1 2026 data shows AI-referred traffic to US retail sites grew 393% year-on-year. A separate Adobe finding: product pages across the retail sector score an average 66% on machine readability. The traffic is arriving. The infrastructure to capture it is not.]]></description>
      <category>discovery</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[NRF 2026: AI Moves from Hype to Hard Questions]]></title>
      <link>https://llcommerce.co.uk/articles/nrf-2026-ai-reckoning</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/nrf-2026-ai-reckoning</guid>
      <pubDate>Mon, 05 Jan 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[At NRF 2025, Salesforce used the show to trumpet its agentic retail tools. At NRF 2026, Google's CEO unveiled the Universal Commerce Protocol on the main stage. The difference was the mood in the room: less launch-day excitement, more cross-examination of work in progress.]]></description>
      <category>automation</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[Christmas 2025: The Holiday Data That Actually Matters]]></title>
      <link>https://llcommerce.co.uk/articles/christmas-2025-commerce-wrap</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/christmas-2025-commerce-wrap</guid>
      <pubDate>Sat, 27 Dec 2025 00:00:00 GMT</pubDate>
      <description><![CDATA[Adobe Analytics recorded $257.8 billion in US online spending across the full 2025 holiday season. UK shoppers spent a record £26.9 billion. AI-referred traffic converted 54% better on Thanksgiving. Those are the headline numbers. The less-headline numbers are, as usual, the more interesting ones.]]></description>
      <category>analytics</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[AI Commerce in 2025: The Year Agents Became Real]]></title>
      <link>https://llcommerce.co.uk/articles/ai-commerce-2025-review</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/ai-commerce-2025-review</guid>
      <pubDate>Mon, 22 Dec 2025 00:00:00 GMT</pubDate>
      <description><![CDATA[The infrastructure for agentic commerce arrived in 2025. Payment rails, checkout integrations, holiday-season data — all of it landed at once. The harder question is why consumer behaviour hasn't caught up yet.]]></description>
      <category>analytics</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[Reading the 2025 Holiday AI Numbers Without Getting Carried Away]]></title>
      <link>https://llcommerce.co.uk/articles/ai-holiday-commerce-2025</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/ai-holiday-commerce-2025</guid>
      <pubDate>Mon, 24 Nov 2025 00:00:00 GMT</pubDate>
      <description><![CDATA[Salesforce says AI influenced $67 billion in Cyber Week sales. Adobe tracked a 693% surge in AI traffic to retail sites. The numbers are real. What they mean takes a little more work.]]></description>
      <category>analytics</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
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    <item>
      <title><![CDATA[What the Walmart–OpenAI Arc Actually Showed]]></title>
      <link>https://llcommerce.co.uk/articles/walmart-openai-partnership-2025</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/walmart-openai-partnership-2025</guid>
      <pubDate>Mon, 27 Oct 2025 00:00:00 GMT</pubDate>
      <description><![CDATA[On 14 October 2025, Walmart announced a partnership with OpenAI, giving US customers the ability to shop through ChatGPT. The headlines covered the integration. Five months later, the integration was gone. The real story had only just begun.]]></description>
      <category>automation</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[Leaders Connected: What Practitioners Actually Said About AI]]></title>
      <link>https://llcommerce.co.uk/articles/leaders-connected-relaunch-2025</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/leaders-connected-relaunch-2025</guid>
      <pubDate>Mon, 06 Oct 2025 00:00:00 GMT</pubDate>
      <description><![CDATA[The Leaders Connected relaunch brought together Anna Barsby from Tessiant and Kevin Evans from Rosslyn for an evening of candid fireside conversation about data, AI, and organisational reality in the North of England. Organised by Jody Marks and Grant Spencer, it was the kind of event the Northern tech community does quietly well.]]></description>
      <category>analytics</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
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    <item>
      <title><![CDATA[Manchester Tech Festival 2025: Notes from Victoria Baths]]></title>
      <link>https://llcommerce.co.uk/articles/manchester-tech-festival-2025</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/manchester-tech-festival-2025</guid>
      <pubDate>Fri, 03 Oct 2025 00:00:00 GMT</pubDate>
      <description><![CDATA[Manchester Tech Festival 2025 ran from 23 September to 2 October. The core conference was at Victoria Baths on the 24th and 25th. The dedicated AI conference followed on 1 October at DiSH MCR. A year on from the 2024 festival, the AI conversation has moved significantly. Not everywhere in the same direction.]]></description>
      <category>analytics</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[ChatGPT Got a Checkout. Now What?]]></title>
      <link>https://llcommerce.co.uk/articles/chatgpt-checkout-commerce-implications</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/chatgpt-checkout-commerce-implications</guid>
      <pubDate>Mon, 29 Sep 2025 00:00:00 GMT</pubDate>
      <description><![CDATA[On 29 September 2025, OpenAI launched Instant Checkout, the ability to buy products directly through ChatGPT, powered by Stripe and starting with Etsy and Shopify merchants. Etsy's stock jumped 16%. The interesting questions start after the headlines.]]></description>
      <category>automation</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[Klarna's IPO and What Public Markets Now Say About AI Commerce]]></title>
      <link>https://llcommerce.co.uk/articles/klarna-ipo-ai-commerce-signal</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/klarna-ipo-ai-commerce-signal</guid>
      <pubDate>Mon, 22 Sep 2025 00:00:00 GMT</pubDate>
      <description><![CDATA[Klarna floated on the NYSE in September 2025, raising $1.37 billion and opening 30% above its offer price. The IPO narrative was built substantially around AI as a commercial multiplier. Public markets believed enough of it. The implications for UK commerce and fintech extend well beyond Klarna's own balance sheet.]]></description>
      <category>payments</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[TikTok Shop and the Algorithm Doing the Selling]]></title>
      <link>https://llcommerce.co.uk/articles/tiktok-shop-ai-social-commerce</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/tiktok-shop-ai-social-commerce</guid>
      <pubDate>Mon, 25 Aug 2025 00:00:00 GMT</pubDate>
      <description><![CDATA[TikTok Shop now accounts for nearly 20% of US social commerce. Among under-35s in the UK, 89% say they'd consider buying through it. The algorithm is doing most of the selling work. That's worth understanding.]]></description>
      <category>analytics</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[The AI Gap in UK Retail: Most Investments Are Falling Short]]></title>
      <link>https://llcommerce.co.uk/articles/ai-access-gap-mid-market</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/ai-access-gap-mid-market</guid>
      <pubDate>Mon, 28 Jul 2025 00:00:00 GMT</pubDate>
      <description><![CDATA[Enterprise retailers are pulling ahead on AI. Mid-market and smaller operators are struggling with the gap between the promise and what they can actually build with. UK research puts a specific number on it: 77% admit their AI initiatives are falling short.]]></description>
      <category>automation</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[Virtual Try-On in 2025: Something Has Actually Changed]]></title>
      <link>https://llcommerce.co.uk/articles/virtual-try-on-reality-check-2025</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/virtual-try-on-reality-check-2025</guid>
      <pubDate>Mon, 30 Jun 2025 00:00:00 GMT</pubDate>
      <description><![CDATA[The gap between virtual try-on demos and virtual try-on that consumers actually use has been wide for a long time. In 2025, it narrowed meaningfully. The question now is whether it closes all the way — and what retailers should be doing about it.]]></description>
      <category>ai-personalization</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[What Klarna's AI Reversal Actually Teaches Us]]></title>
      <link>https://llcommerce.co.uk/articles/klarna-ai-reversal-lessons</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/klarna-ai-reversal-lessons</guid>
      <pubDate>Mon, 09 Jun 2025 00:00:00 GMT</pubDate>
      <description><![CDATA[In May 2025, Klarna's CEO admitted they'd pushed AI-driven job cuts too far and began rehiring human agents. The story got covered as a cautionary tale. It's more useful than that — and more instructive about what actually went wrong.]]></description>
      <category>automation</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[Google I/O 2025 Was Mostly a Shopping Story]]></title>
      <link>https://llcommerce.co.uk/articles/google-io-2025-shopping-implications</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/google-io-2025-shopping-implications</guid>
      <pubDate>Mon, 26 May 2025 00:00:00 GMT</pubDate>
      <description><![CDATA[Between AI Mode, agentic checkout, virtual try-on expansion, and Project Mariner, Google confirmed more commerce-relevant technology at I/O 2025 than at any developer conference in recent memory. Most coverage led with the chatbot.]]></description>
      <category>discovery</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[The Rails Nobody Voted On]]></title>
      <link>https://llcommerce.co.uk/articles/agentic-payments-infrastructure-2025</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/agentic-payments-infrastructure-2025</guid>
      <pubDate>Mon, 28 Apr 2025 00:00:00 GMT</pubDate>
      <description><![CDATA[Through 2025, every major incumbent in global payments shipped a version of the same infrastructure: tokenised rails for AI agents to complete purchases autonomously. The convergence is less a market signal than a regulatory gap being filled by private hands.]]></description>
      <category>payments</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[Easter 2025: What AI Actually Did for UK Retail]]></title>
      <link>https://llcommerce.co.uk/articles/easter-2025-ai-commerce</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/easter-2025-ai-commerce</guid>
      <pubDate>Tue, 22 Apr 2025 00:00:00 GMT</pubDate>
      <description><![CDATA[Easter 2025 was the first major UK retail season where AI-powered demand forecasting, personalised promotional timing, and AI-assisted customer service all operated at meaningful scale simultaneously. The results weren't transformative — but they were instructive.]]></description>
      <category>analytics</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[RTS 2025: Where UK Retail AI Came to Work]]></title>
      <link>https://llcommerce.co.uk/articles/retail-technology-show-2025</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/retail-technology-show-2025</guid>
      <pubDate>Fri, 04 Apr 2025 00:00:00 GMT</pubDate>
      <description><![CDATA[RTS 2025 moved to ExCeL London and brought something new with it: not more AI, but better AI. More deployment stories, fewer demos, and a sharper, more honest conversation about where the value actually sits.]]></description>
      <category>analytics</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[EU AI Act and UK Retail: What the Dates Actually Mean]]></title>
      <link>https://llcommerce.co.uk/articles/eu-ai-act-uk-retail</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/eu-ai-act-uk-retail</guid>
      <pubDate>Mon, 31 Mar 2025 00:00:00 GMT</pubDate>
      <description><![CDATA[The EU's AI regulation is coming into force in phases. The UK hasn't followed suit — but UK retailers with EU exposure or AI vendor contracts are more implicated than the 'not our problem' reading suggests.]]></description>
      <category>payments</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[Pay360 2025: AI Moves from Feature to Infrastructure]]></title>
      <link>https://llcommerce.co.uk/articles/pay360-2025-agentic-payments</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/pay360-2025-agentic-payments</guid>
      <pubDate>Fri, 28 Mar 2025 00:00:00 GMT</pubDate>
      <description><![CDATA[Pay360 2025 at ExCeL London landed one month before Mastercard's Agent Pay announcement. The payments industry already knew where it was heading. The mood was focused rather than euphoric, which felt about right.]]></description>
      <category>payments</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[What Agentic Commerce Actually Means]]></title>
      <link>https://llcommerce.co.uk/articles/agentic-commerce-what-it-means</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/agentic-commerce-what-it-means</guid>
      <pubDate>Mon, 24 Feb 2025 00:00:00 GMT</pubDate>
      <description><![CDATA[The word 'agentic' is now applied to almost everything with a language model in it. Here's a working definition based on how the technology actually functions, and a clearer view of what's in production versus what's still mostly demos.]]></description>
      <category>automation</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[Structured Data Is Now AI Infrastructure]]></title>
      <link>https://llcommerce.co.uk/articles/ai-product-discovery-structured-data</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/ai-product-discovery-structured-data</guid>
      <pubDate>Mon, 27 Jan 2025 00:00:00 GMT</pubDate>
      <description><![CDATA[Schema.org Product markup and JSON-LD have been around for over a decade. In 2025, they became the infrastructure that determines whether AI systems can accurately understand and recommend your products. The SEO conversation became a GEO conversation. The stakes got real.]]></description>
      <category>discovery</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[NRF 2025: The Agentic AI Pitch, Assessed]]></title>
      <link>https://llcommerce.co.uk/articles/nrf-2025-agentic-ai-era</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/nrf-2025-agentic-ai-era</guid>
      <pubDate>Mon, 20 Jan 2025 00:00:00 GMT</pubDate>
      <description><![CDATA[Salesforce, Google Cloud, and half the industry arrived at the Javits Center in January 2025 with the same word: agents. Reading through what each company actually announced, the vocabulary shift is real — but the gap between pitch and production remains considerable.]]></description>
      <category>automation</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[2024 in AI Commerce: The Year It Got Real]]></title>
      <link>https://llcommerce.co.uk/articles/ai-commerce-2024-review</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/ai-commerce-2024-review</guid>
      <pubDate>Mon, 16 Dec 2024 00:00:00 GMT</pubDate>
      <description><![CDATA[A year ago the question was whether to run pilots. Now it's what to put into production. That shift sounds small. It isn't.]]></description>
      <category>analytics</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[Black Friday 2024: The Numbers Are In]]></title>
      <link>https://llcommerce.co.uk/articles/black-friday-2024-data</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/black-friday-2024-data</guid>
      <pubDate>Mon, 02 Dec 2024 00:00:00 GMT</pubDate>
      <description><![CDATA[UK online spend on Black Friday 2024 hit £1.12 billion — a 7.2% year-on-year increase and the strongest Black Friday since 2021. The AI traffic story was early but present. The mobile payment story was significant. And BNPL hit £117 million in a single day.]]></description>
      <category>analytics</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[The Ethics of AI Pricing in UK Retail]]></title>
      <link>https://llcommerce.co.uk/articles/ai-dynamic-pricing-ethics</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/ai-dynamic-pricing-ethics</guid>
      <pubDate>Mon, 11 Nov 2024 00:00:00 GMT</pubDate>
      <description><![CDATA[Two 2024 incidents exposed the real fault line in algorithmic pricing. It's not whether prices change — it's whether consumers know they might, and whether they're already committed when they do.]]></description>
      <category>analytics</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[Manchester Tech Festival 2024: AI in the Room]]></title>
      <link>https://llcommerce.co.uk/articles/manchester-tech-festival-2024</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/manchester-tech-festival-2024</guid>
      <pubDate>Fri, 08 Nov 2024 00:00:00 GMT</pubDate>
      <description><![CDATA[Manchester Tech Festival ran from 28 October to 8 November 2024, with the main conference at Victoria Baths and a dedicated AI Conference on 31 October at Friends Meeting House. If you want to know how the Northern tech community is genuinely engaging with AI, rather than performing enthusiasm at it, it was worth attending.]]></description>
      <category>analytics</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[llms.txt: What Ecommerce Should Know]]></title>
      <link>https://llcommerce.co.uk/articles/llms-txt-ecommerce-implications</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/llms-txt-ecommerce-implications</guid>
      <pubDate>Mon, 14 Oct 2024 00:00:00 GMT</pubDate>
      <description><![CDATA[In September 2024, Answer.AI's Jeremy Howard proposed llms.txt — a standard for structuring web content so AI systems can read it more effectively. The technical case is interesting. Whether it matters for ecommerce is a more honest question.]]></description>
      <category>discovery</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[What AI Actually Does for Retail Returns]]></title>
      <link>https://llcommerce.co.uk/articles/ai-returns-reverse-logistics</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/ai-returns-reverse-logistics</guid>
      <pubDate>Mon, 07 Oct 2024 00:00:00 GMT</pubDate>
      <description><![CDATA[Online fashion returns are a structural problem, not a temporary one. AI is starting to address it at multiple stages. Most of the industry conversation is focused on the wrong stage.]]></description>
      <category>supply-chain</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[At eCommerce Expo 2024, Nobody Was Pretending]]></title>
      <link>https://llcommerce.co.uk/articles/ecommerce-expo-london-2024</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/ecommerce-expo-london-2024</guid>
      <pubDate>Fri, 20 Sep 2024 00:00:00 GMT</pubDate>
      <description><![CDATA[eCommerce Expo 2024 at ExCeL London was dominated by AI but defined by something rarer. A room full of UK retailers willing to say, publicly, that they didn't know what to do with it yet. That candour was the most useful thing about it.]]></description>
      <category>analytics</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[Retail Media's AI Turn]]></title>
      <link>https://llcommerce.co.uk/articles/retail-media-ai-targeting</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/retail-media-ai-targeting</guid>
      <pubDate>Mon, 02 Sep 2024 00:00:00 GMT</pubDate>
      <description><![CDATA[Retail media networks have quietly become one of the fastest-growing advertising markets in the world. Now AI is changing how campaigns get built, targeted, and measured — and not always in ways advertisers should be comfortable with.]]></description>
      <category>analytics</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[What AI Search Wants From Your Product Content]]></title>
      <link>https://llcommerce.co.uk/articles/ai-product-content-geo-seo</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/ai-product-content-geo-seo</guid>
      <pubDate>Mon, 29 Jul 2024 00:00:00 GMT</pubDate>
      <description><![CDATA[The term GEO (Generative Engine Optimisation) is starting to circulate. Ignore the jargon, but pay attention to the underlying shift: AI-powered search is changing what good product content looks like.]]></description>
      <category>discovery</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[UK Fintech's AI Moment Is Real. It's Just Not Very Glamorous.]]></title>
      <link>https://llcommerce.co.uk/articles/uk-fintech-ai-2024</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/uk-fintech-ai-2024</guid>
      <pubDate>Mon, 08 Jul 2024 00:00:00 GMT</pubDate>
      <description><![CDATA[UK fintech investment hit £5.7bn in H1 2024, nearly three times the same period in 2023. Revolut, Monzo, and Klarna are all using AI at scale. But the practical applications are less about consumer experience and more about the unglamorous infrastructure of financial services.]]></description>
      <category>payments</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[Shopify Sidekick and the Independent Retailer]]></title>
      <link>https://llcommerce.co.uk/articles/shopify-sidekick-independent-retailers</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/shopify-sidekick-independent-retailers</guid>
      <pubDate>Mon, 24 Jun 2024 00:00:00 GMT</pubDate>
      <description><![CDATA[Shopify's AI assistant is in gradual rollout to thousands of stores. The democratisation story is real. But what does it actually mean in practice for a small UK retailer, and where does it stop?]]></description>
      <category>automation</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[GPT-4o: What the Omni Model Means for Commerce]]></title>
      <link>https://llcommerce.co.uk/articles/gpt-4o-commerce-implications</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/gpt-4o-commerce-implications</guid>
      <pubDate>Mon, 20 May 2024 00:00:00 GMT</pubDate>
      <description><![CDATA[OpenAI's new model processes text, audio, and images natively in a single pass. The voice demos got all the coverage. The more interesting story for retail is narrower and more actionable.]]></description>
      <category>automation</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[RTS 2024 and the Enterprise–Mid-Market Divide]]></title>
      <link>https://llcommerce.co.uk/articles/retail-technology-show-2024</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/retail-technology-show-2024</guid>
      <pubDate>Fri, 26 Apr 2024 00:00:00 GMT</pubDate>
      <description><![CDATA[RTS 2024 brought the UK retail technology industry together at Olympia London for two days. The AI conversation dominated — but the gap between what enterprise retailers were describing on stage and what the mid-market majority could realistically deploy was the more interesting story.]]></description>
      <category>analytics</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[Amazon Rufus and the Product Content Reckoning]]></title>
      <link>https://llcommerce.co.uk/articles/amazon-rufus-ai-shopping</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/amazon-rufus-ai-shopping</guid>
      <pubDate>Mon, 08 Apr 2024 00:00:00 GMT</pubDate>
      <description><![CDATA[Amazon's new AI shopping assistant is imperfect and occasionally baffling. It's also probably the most commercially significant thing to happen to product discovery in years. Not because of what it does now, but because of what it implies about product content strategy.]]></description>
      <category>ai-personalization</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[Easter Is an AI Commerce Test Run. Most Retailers Miss It.]]></title>
      <link>https://llcommerce.co.uk/articles/easter-2024-ai-commerce</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/easter-2024-ai-commerce</guid>
      <pubDate>Tue, 02 Apr 2024 00:00:00 GMT</pubDate>
      <description><![CDATA[Easter is one of the bigger seasonal retail events in the UK calendar, and one of the most technically demanding for ecommerce teams — compressed timeframes, perishable stock, and demand patterns that are both predictable and notoriously hard to get exactly right. It's a good stress test for AI planning tools.]]></description>
      <category>analytics</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[What Northern Ecommerce Really Thinks About AI]]></title>
      <link>https://llcommerce.co.uk/articles/manchester-digital-ecommerce-conf-2024</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/manchester-digital-ecommerce-conf-2024</guid>
      <pubDate>Mon, 25 Mar 2024 00:00:00 GMT</pubDate>
      <description><![CDATA[Manchester Digital's Ecommerce Conference 2024 filled a room at No.1 Circle Square with Northern practitioners rather than vendors. The AI conversation that followed was more honest for it.]]></description>
      <category>analytics</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[Pay360 2024: How Payments Found Its AI Footing]]></title>
      <link>https://llcommerce.co.uk/articles/pay360-2024-ai-payments</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/pay360-2024-ai-payments</guid>
      <pubDate>Thu, 14 Mar 2024 00:00:00 GMT</pubDate>
      <description><![CDATA[Pay360 2024 brought the UK payments community to ExCeL London. AI was on the agenda — but the conversation was less about transformation and more about where AI is actually earning its keep in the plumbing of financial infrastructure. Which, it turns out, is everywhere.]]></description>
      <category>payments</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[Klarna's AI Customer Service Numbers]]></title>
      <link>https://llcommerce.co.uk/articles/klarna-ai-customer-service-2024</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/klarna-ai-customer-service-2024</guid>
      <pubDate>Mon, 04 Mar 2024 00:00:00 GMT</pubDate>
      <description><![CDATA[When Klarna revealed its AI assistant had handled 2.3 million customer conversations in a single month, the industry took notice. The story behind the numbers is worth examining carefully.]]></description>
      <category>ai-personalization</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
    </item>
    <item>
      <title><![CDATA[NRF 2024: AI Stops Being Optional]]></title>
      <link>https://llcommerce.co.uk/articles/nrf-2024-ai-retail-moment</link>
      <guid isPermaLink="true">https://llcommerce.co.uk/articles/nrf-2024-ai-retail-moment</guid>
      <pubDate>Mon, 22 Jan 2024 00:00:00 GMT</pubDate>
      <description><![CDATA[Reading the coverage out of New York in January 2024, one thing was clear: generative AI had stopped being a theme at retail's biggest annual gathering and had become the whole conversation.]]></description>
      <category>automation</category>
      <dc:creator><![CDATA[LLCommerce]]></dc:creator>
      
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