
AI and the New Demand Forecasting Stack
The pandemic exposed what many already suspected: historical data is a terrible oracle. Here's what the modern forecasting stack looks like for UK retailers who've moved beyond it.
·8 min read
AI-powered supply chain optimization, demand forecasting, and logistics
3 articles

The pandemic exposed what many already suspected: historical data is a terrible oracle. Here's what the modern forecasting stack looks like for UK retailers who've moved beyond it.
When the tariff announcements landed in early 2026, retailers who'd invested in AI-powered supply chain tools had a different experience than those who hadn't. The gap wasn't in the headlines. It was in the operational response time.
Online fashion returns are a structural problem, not a temporary one. AI is starting to address it at multiple stages. Most of the industry conversation is focused on the wrong stage.