retail-media

Three UK studies say shoppers won't hand AI the wallet. The supply side spent the week laying rails anyway, and fencing Britain out.

A quiet, supply-side week: two teams rebuilding the store for agents, a beauty industry betting on trust, and Britain finally getting a tipping point.

Retail media networks have quietly become one of the fastest-growing advertising markets in the world. Now AI is changing how campaigns get built, targeted, and measured — and not always in ways advertisers should be comfortable with.