product-content

Tilt launched Snap in April 2026, an AI feature that creates product listings from live video in under a second. Early testing shows a 47% uplift in sell-through rate. The mechanism is less glamorous than it sounds, and more interesting than the headline suggests.

AI-generated product content is now standard for large catalogues. The tooling works. The quality variance is the problem nobody planned for, and on a 50,000-SKU catalogue, even a 1% error rate is 500 wrong product descriptions.

Schema.org Product markup and JSON-LD have been around for over a decade. In 2025, they became the infrastructure that determines whether AI systems can accurately understand and recommend your products. The SEO conversation became a GEO conversation. The stakes got real.

The term GEO (Generative Engine Optimisation) is starting to circulate. Ignore the jargon, but pay attention to the underlying shift: AI-powered search is changing what good product content looks like.

OpenAI's new model processes text, audio, and images natively in a single pass. The voice demos got all the coverage. The more interesting story for retail is narrower and more actionable.